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We have reached the point where social media hub & spoke models must be better understood and adopted within organizations. Simply put: the ‘social media team’ shouldn’t be the ones creating all the content and participating in the communities–other departments like marketing, public relations, media, customer service, sales, etc. must create social media content as well, because after all, they are the experts within their field.

hub_and_spokeIt is interesting to me how many companies have yet to understand this concept–particularly mid-sized companies. It’s as if the telephone were just invented and the only ones who can answer the phone within your company is the Telephone Department.

Social media platforms are communications tools, just like email, just like the phone. Empower the experts in your organizations to take part through hub & spoke models.

In these models, the ‘social media team’s’ role is to create and maintain the social media platforms, establish policies and procedures, and handle the statistics. The content & communication most prominently comes from other areas of the organization who are best positioned to engage customers.

Chris Lamb

Chris Lamb

Chris Lamb is the president of Clickside Digital Communications, Inc. an Internet marketing agency & consultancy helping organizations meet their business-goals online. Clickside is based in Calgary, Canada.
Chris Lamb