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“Nofollow” Tagging And SEO External Link Success

If you conduct SEO for your website, then you already know the value external links pointing back to your site provide. External links (links from other websites pointing back to your site) are the best way to attain SEO juice. This remains true because external links from high-ranking websites are simply hard to get–and due to the emergence of HTML “nofollow” tags it has become even more difficult. This blog post is a reminder to consider “nofollow” tag use amongst websites you are targeting before putting time & effort into content generation for the purposes of external link attainment. What is a “nofollow” tag? As stated on Wikipedia “nofollow is a value that can be assigned to the rel= attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.” The point being, webmasters managing high-ranking websites and blogs are cautious about how much link juice they provide to anyone commenting or posting on their site smart enough to embed their website links within this content. The “nofollow” tag enables webmasters discretion on who they provide external link juice to. Therein lies the dilemma for you, the SEO expert, with a goal to attain external link juice for your website. The reality is that we are all interested in getting new external links to our websites. It’s a prime way we gain exposure on search engines. Understanding that most important websites now contain “nofollow” tags on their links, and to identify this practice BEFORE you spend time creating content for these sites, is very important. Make...