Many of my clients conducting pay-per-click (PPC) advertising programs on Google or Bing are trying to determine the value for this marketing tactic. And rightly so. Beyond the clicks, impressions, CTR, and cost-per-click measurements, one must remember that the true goal for PPC marketing campaigns must be conversions.
These conversions are almost always found on your website once the qualified PPC traffic has been sent there to “do something”, whether that be data form completion, e-commerce sales, or signing up for the company e-newsletter.
Here is an infographic that includes PPC advertising conversion rates, broken down by industry. Use it as benchmarks to validate your PPC conversion goals.
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